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India's responsible travel guru to address World Green Tourism Abu Dhabi Parayil to demonstrate socio-economic benefits of responsible tourism
ABU DHABI, 27 September 2010: Gopinath Parayil, the 36-year-old founder and chief executive of India’s leading responsible travel company The Blue Yonder, has joined the powerful speaker platform for November’s World Green Tourism Abu Dhabi conference and exhibition.
Award-winning Parayil, who set his company up in Bangalore in 2004 to create specialised tours to Northern Kerala’s neglected Bharatapuzha River region, will present his experience as a case study in how low impact environmental tours can deliver social and economic benefits to local communities.
“Parayil is something of a pioneer whose innovation has now been recognised with the 2007 Condé Nast Traveler World Savers Award and the prestigious Responsible Tourism Award,” explained Rick Theobald of Streamline Group Marketing which is organising the event. “He will be able to demonstrate the proven case for socio-ECOnomics and how responsible tourism can aid heritage survival, which is important to the modernising communities of the Middle East.”
The Blue Yonder’s tours has created work for locals in the Bharatapuzha River region with residents now working as tour guides, folk musicians, ritualistic healers, artisans, interpreters and boatmen. The tours also raised much needed funds for the Nila Foundation which works to revive and regenerate the dying river. The Blue Yonder has since gone on to launch responsible cultural and heritage tours to Karnataka, Sikkim, Spiti Valley, Sunderbans and Rajasthan.
Parayil joins, at World Green Tourism Abu Dhabi, another industry pioneer, the adventure-travel entrepreneur Bruce Poon Tip who founded the award-winning Gap Adventures, now the world’s largest adventure travel company. Tip is to deliver a key note address at the event, which will run at Abu Dhabi National Exhibition Centre (ADNEC) from November 22-24.
“The pioneering spirit these two speakers represent will help stamp the event with a forward-thinking approach to Green Tourism which we want the event to evoke,” said Mubarak Al Muhairi, Director General, Abu Dhabi Tourism Authority (ADTA), which is supporting the event under its Advantage Abu Dhabi programme.
A conference and exhibition, which has attracted national arenas from Japan, Thailand, Germany and the UK, World Green Tourism Abu Dhabi is held under the patronage of HH Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman, ADTA.
World Green Tourism Abu Dhabi is the first global event in the Arabian Gulf dedicated to the investment and development of sustainable tourism. It will bring together regional and international tourism authorities, urban city planners, hotels and resorts, property developers, airlines, key associations, tour operators, green products suppliers, museums and heritage sites organisations, and universities involved in sustainable tourism.
Caption: Pioneering Parayil to present case study at World Green Tourism Abu Dhabi
For more information: www.worldgreentourism.com
Notes and media contacts
About the Streamline Marketing Group:
Streamline Marketing Group (www.smg-online.com) is a boutique events agency with a 12-year track record of launching specialised trade events in the Arabian Gulf both on its own in partnership with international media groups, global governmental organisations and NGOs. Providing professional and proactive services, with a strong focus on government-related and niche marketing projects, the group's philosophy is to provide tailor-made and cost-effective service, offering its clients complete turn-key management.
About ADTA:
Abu Dhabi Tourism Authority (ADTA) has wide ranging responsibilities for managing and assisting the development of the emirate's tourism industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include; destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organisations.
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